Lead Generation is the core service we offer here in Umatter. It is one of the terms that most of people seem not to fully understand. So, this article will act as a brief introdution to the basics of this methodology.

But, first of all…

What is a Lead?

With this term we refer to “a person who has shown an interest for your company’s product or service.”

This person, as a lead, is more likely to open a conversation with your business as he expressed his interest in your business and you did not reach out to him by a cold call or a cold email.

For example, you maybe visited a specific web page of a travel website, where you are asked to offer some details of yours, such as Name, Phone, Email, in order to download a Travel Guide for Athens, here in Greece.

In case you got an email, after dowloading the guide, from this travel company about how it could help you with the booking details of your trip, it’d be far less intrusive than if they’d just called you with no knowledge of whether you even want to book the tickets for visiting our beautiful country. Do you agree?

What is Lead Generation?

Lead generation is the process that modern companies follow in order to a) attract and b) convert strangers and prospects into someone who has expressed interest in your company’s product or service. Some examples of lead generators are blog posts, guides, e-books, quizzes, coupons and other online content.

In other words, it is the best way in order to warm up potential customers to your business and get them on the path to eventually buying.


Why Lead Generation is important for your Business

Through this methodology the transition from stranger to customer is much more natural as this person starts a relationship with you by expressing an organic interest in your business.

As a process, Lead Generation will be located in the second stage of the Inbound Marketing Methodology. This means that it will take place after you have attracted a specific audience to your website and you are about to convert those strangers into leads for your sales team.

Lead Generation is the second stage of the Inbound Marketing Methodology

Lead generation enables your business to create a huge amount of traffic and this leads to more sales and higher conversion rates.

In case you decide to invest in such a process of high quality, this will help you a lot in finding the right customers your business needs. Usually, the best way for a successful lead generation is to use different methods or strategies so you can find out what is the best option for providing good quality lead generation.

Lead generation is a very cost-effective solution because it enables both marketing and sales teams to work side by side and close any communication gaps that might be a problem. It is one of the best ways to warm up potential customers to your business and get them on the path to eventually buying.

And because it is all about numbers, a recent study shows that businesses who follow this process achieve 50% more sales at a cost 33% less than the companies who do not follow this methodology.

So, this is it, a brief introduction to Lead Generation. Start following our blog in order to learn more about this methodology and, also, tips and ways to run a successful Lead Generation.

In case you want to learn more about us and you are interested in our services, then just click HERE in order to schedule a FREE Consultation Meeting!

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