Whether you are a B2B or B2C business, in order to start the Lead Generation process you have to “land” your targeted audience to a Lead Generation Landing Page and try to convert them from strangers to leads.

But, first of all, what is this kind of landing page?

What is a Lead Generation Landing Page

A “lead generation” landing page is used to collect personal information and establish contact points to create as many “leads” or “prospects” for your business as you can.

In other words, its purpose is to try to increase the interactions between your visitors and your page in order to establish contact and collect personal information such as:

  • The first and last name
  • The email address
  • The phone number

For many activities such as consulting, software as a service (SaaS) companies, doctors, gyms, B2B companies or real estate solutions leads are crucial to their business. So…No leads, No sales!

But relax and don’t panic. We are here to help you by showing you 7 tips to craft the perfect lead generation landing page. So, grab a cup of coffee and start taking notes! 🤓

7 tips to craft the perfect lead generation landing page 🚀

1. Pay attention to your page’s design

Do you want to grab peoples’ attention, make a good impression and inspire confidence and trust? One of the best ways to do this is by working hard on your page’s design.

Keep in mind that you need to make sure your design is clear and understandable for everyone.

Useful tips for a great design:

  • Harmonize the colors
  • Differentiate the titles of your paragraphs
  • Use shapes and symmetry
  • Remember to let your text breathe to make it easy to read

Also, in case you are presenting several distinct offers but you want to promote more one specific offer, then try to highlight one in relation to others: In this way, you focus your leads on a particular offer. A perfect example is the landing page of LeadQuizzes.


2. Craft effective calls to action (CTAs)

A call to action button must be on the top positions of your list about the things you need to pay attention to when working on your lead generation landing page.

The reason is that a call-to-action button is a fundamental element of your landing page which aims to trigger an action.

And speaking for actions, there are plenty of them you can create. Here are some of the most common ones:

  • Subscribe to a newsletter
  • Registration form
  • Free trial
  • Buying a service/product
  • Reserving a service
  • Asking for a callback/contact

A call to action must be seen as the culmination of your business proposal: it must be introduced by sales pitches and highlighted in relation to the rest of your page.

Let’s have a look at Trello’s lead generation landing page.


The call-to-action is highlighted with its green color which is the same as the “Create an account” button in the upper right corner.

This call to action consists of two elements:

  • The use of the imperative: “Sign up”
  • The presence of an argument: “it’s free”

Tip: Try to use the imperative method when writing a call to action. It is a more direct and personal approach than a traditional “Registration”.

3. Pay attention to your forms

When it comes to lead generation landing pages, the form is the most crucial step. Why? Because the quality of the form will determine whether your visitors will be happy and willing to provide their personal information or not.

Follow our instructions for creating a form that converts like crazy:

  • Make the form stand out from the rest of the page
  • Use attractive colors
  • Give a clear and, at the same time, intriguing value proposition

4. Add Testimonials

Testimonials from real (and real only!) customers tend to work in an awesome way as social proof. The human brain looks for recognizable shapes, familiar names, and similarities: so make it easy and happy!

A perfect example could be this landing page of the Stripe website.


5. Make your offer’s benefits stand out

When visitors will land on your lead generation landing page, the first thing they want to see is what they will get, what are your offer’s benefits.

To make sure that you generate tons of leads, focus on highlighting the strengths and benefits of your services or products. This is what we call it here at Umatter: the value proposition.

By formulating your offer in the same way the Shopify does, you explain to your visitors what is going to change for them and how you will make their lives easier. And trust us, nothing is more effective to convince them to try your offer.


6. Create the feeling of urgency

They often say that time is money. And we couldn’t agree more with that. The tip here is that if you want to increase your conversions easily, then the trick of creating offers limited in time or quantity is the solution you are asking for.

By creating of a limited offer you manage to create a deadline (fictitious or real) to take advantage of a tempting offer: you get your visitors to make decisions more quickly while they discover your services.

Udemy is a website that focuses on this technique quite often as you can find out in the following example.


7. Create valuable content for your visitors

What separates men form boys, in terms of a good lead generation landing page, is the quality and value you provide to your audience through your content.

The goal here is to create easy-to-understand and interesting content that will provide relevant information to your visitors to present your services and reinforce your authority in this area.

When it comes to content creation you can use your creativity and the possibilities are endless and varied depending on your activity. However, these are the most common types of content:

  • Videos
  • Infographics
  • Guides
  • E-books
  • Articles

In case you are wondering about the effectiveness of this content, well we have news for you: You are currently reading such a content!


These are the 7 tips you must follow in order to create high converting lead generation landing pages. Of course, this is just the beginning in your Lead Generation journey.

If you want help to attract the most targeted and valuable leads for your business, then just click on the following call to action button and schedule a FREE Lead Generation Consultation with one member of our team! 👇

Schedule a FREE Lead Generation Consultation