It seems that Lead Generation is on the rise and there is a good reason for that. You see, it is a process that can make your business and your website to create a lot of traffic of qualified leads. Then, you can convert these leads to more sales and high conversion rates.

For this year (2020), we present you 20 Lead Generation Statistics that will help you better understand the value of Lead Generation for your business.

Lead Generation Statistics for 2020

  1. Only 4% of website visitors are ready to buy. (Source: Marketo)
  2. 61% of marketers mention that generating traffic and leads is their top challenge for this year. (Source: HubSpot)
  3. 88% of B2B marketers use content marketing as a lead generation tactic.
  4. LinkedIn dominates lead gen with more than 80% of B2B leads generated through social media coming from them.
  5. 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy.
  6. Using video on a landing page can increase conversion by as much as 86%.
  7. 80% of marketers using automation software generate increased leads and 77% convert more of those leads.
  8. Content marketing generates 3x as many prospects as outbound marketing, but costs 62% less.
  9. 80% of customers say the experience a company provides is as important as its products and services.
  10. Marketers who follow up with web leads within 5 minutes are 9 times more likely to convert them.
  11. 46% of marketers with well-planned lead management strategies have sales teams who follow up on more than 75% of leads.
  12. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI.
  13. A great headline can boost traffic to an article by as much as 500%.
  14. Companies that engage in social selling get 199% better ROI.
  15. One billion people use Instagram every month (and half of them use it every day).
  16. 76% of people using “near me” searches visit a related business within a day.
  17. 42% of organizations believe email is one of their most effective lead generation channels.
  18. Lead-nurturing emails get as much as 10 times the response rate compared to standalone emails.
  19. Marketers who segment their email recipient lists achieve 39% higher open rates, 28% lower unsubscribe rates, 24% better deliverability.
  20. Organizations that use marketing automation with prospects experience a 451% increase in qualified leads.

As you can see the numbers show that you need Lead Generation in order to increase your revenue and to level up your business. As you already know…numbers never lie. As a result, it is very important for you to have a quality lead generation strategy and process.

In this way you will be able to attract the right potential customers for your business, a.k.a leads, and convert them to actual customers.

We will be more than happy to assist you and find the most valuable and super targeted leads for your business. If you want to contact us, then you can schedule a Free Lead Generation Consultation with us by clicking on the button below.